Social Media Activism…Does It Work?
I don’t know about the rest of you, but my Facebook and Twitter blew up yesterday. It hasn’t been since Steve Jobs died that so many of my friends and followers were all posting about the same thing. If you’ve been living under a social media rock (particularly possible if you gave up Facebook for Lent), then here’s the basics:
A non-profit activist group called Invisible Children released a campaign called Kony 2012 which is designed to increase awareness and drum up popular US support for the continued presence of US military advisors in Uganda whose aim is assisting the Ugandan army in capturing a nasty, evil warlord named Joseph Kony. The video IC released has had over 2.1 million hits – it went crazy viral.
Within a few hours of the video making its big hit, criticisms of the video, the Invisible Children organization, and all those who were supporting it went viral as well. I don’t want to get into all those discussions here (mostly because I’m still educating myself on the issue and trying to figure out the complexities of what those people really need), but there is one criticism I want to talk about: